Sunday 29 March 2015

How to convert an Idea into Business

If an idea that helps to solve your problem and if you have confidence that the same idea can qualify to solve others problem then it has enough reasons to become a successful business. Most successful businesses were once an idea that helped to solve one’s problem then it became a successful organization helping solve other problems. The idea can be anything, a product, process or even a service but it should create a need for its quality.

Even a very small idea has a capacity to grow as a mountain. The elevation is depended on the vision of the owner who had the idea. For example: a toffee in retail is a very small business but Cadburys as a company is a living example where an idea of toffee can elevate. Once the idea is turned into business, then they are like a flowing river; they will flow according to the needs and demands of the customer. They may sometimes digress from what they are to meet the customer demands.  For example: Cadburys also sell Chocolates to meet the customer demand. So the most important responsibility is to identify the core strength (or) an expertise area to establish a brand. Once the brand is established, then the most of the rest will be taken care by business and customer demand by itself.

So, if you find potential in your idea, then develop the confidence to grow it as a business. To do that, you have to understand idea as a business and that becomes foremost important role for any idea to grow bigger as a business.
  1. Develop the ability to understand idea as a business
  2. Develop the ability to communicate your idea as a business
  3. Develop the ability create confidence in customers

 There are several techniques like IVGR Analysis and SWOT Analysis to develop the ability to see your idea as business and QQBP (Quality, Quantity, Benefits and Price) to develop the ability to communicate and create confidence in customers


I will cover the IVGR analysis, SWOT Analysis and QQBP Analysis in my next blogs