Today, through this blog, I am trying to address a question on why Partnership and Integration certification plays a key role for any Independent Software Product companies especially in Asia Pacific. The days when technology was a proprietary of western countries are gone, Thanks for westernization! Massive buildings, change of lifestyle, eagerness and openness to adapt to the change of culture are some of the examples of westernization. This contributed to India and China being identified as strong players and fastest growing countries, and it created an opportunity for India and China to be seen as one of the very promising countries in adapting the New Technologies into business. Asian leaders emerging as global leaders and Asian companies acquiring global companies are some of the positive signs of successful entrepreneurship. This has not only created positive vibrancy in the market but also rooted thousands of start-ups and millions of entrepreneurs.
Globalization and outsourcing not only created job opportunities but also created a necessity of integrating technology as a part of day to day life. This has given a chance for the global leaders to not only seed the technology, but also to carry the customers and reputation they earned through years. The global leaders though understand global market, they need strong local influence to understand the culture and also to capture market share. May be problem and solution around the world is same but the medium and way of communication is different. This invited global companies to integrate closely with local companies. The only solution for faster learning and strengthening is the most powerful word “PARTNER ECOSYSTEM”. The Partner Ecosystem not only plays a crucial role for Global leaders in localization but also to the local vendors to showcase their talent and to reach global by becoming Partners of these Global leaders.
Customers blindly trust these leaders because they have earned their trust and confidence by providing extraordinary services. Global leaders leave no stone unturned to win the customer satisfaction and reputation. So most of the big companies bring all the required process in place, one such process is “Certification for integration” for Partnership. They make sure through this certification that the integration is seamless and there is a hassle-free environment integrating 3rd party solutions. So at any point of time customer simply sees this certification for integration as approval ticket that carries the trust and confidence where reputation can be shared
