After every struggle, the only biggest need for any entrepreneur
is “motivation”. This word would mean a
lot for any entrepreneur. In my experience, I have seen two kinds of situation
with every entrepreneur 1) Before success and 2) After Success
Before Success is a period, where every entrepreneur feels
really great about his idea. He wants to share his idea with every person he
meets and gain confidence about his idea but most of the times he may not be
aware of the fact that this is the toughest period of his entrepreneurship
because in most cases the situation will offer them only a playground with a
great story teller and bored listener.
Before Success is just not a period of time, it is also a
time frame that decides the fate of any business. It demands enormous
motivation for an entrepreneur to still feel his idea is fresh, innovative and gives
him confidence that his idea will win over the market. The most important thing
in this period is to find the right audience (or) right listener. The right
audience (or) a listener here need not be a customer but can just be a
well-wisher, who gives good guidance, different perspective of thoughts,
healthy argument and finally some recognition for his ideas and thoughts
Some of such great brilliant ideas never come to light
simply because they were rejected by a bored listener (or) simply they were
demotivated. So the most important step for any successful entrepreneurship
journey is to find the right audience to share the story. But the big question
is where to find people who listen to the story. We must thank the internet,
social media and the networking platforms. Start-ups and entrepreneurs should
make use of such platforms. Professional networking sites like LinkedIn offers
Groups and Community to create and start any discussion. Don’t get surprised
even if Bill Gates likes your discussion. Similarly, successful entrepreneurs
clearly understand this problem and they are creating multiple networking
platforms like TIE, Women Entrepreneurs and etc. The specialty of such
platforms is, it just not only get you to the right audience but also it gives
an exposure to investors. They are highly managed, monitored and motivated by a
good crowd of investors, what more an entrepreneur wants if his story listener
is an investor?
Do I need to mention about After Success period? After
success is a period, where successful entrepreneur summarizes his successful
journey for 1000th time to a group of curious listenersJ
