Let me take you through the different phases of the sales person
world
A subject matter
expert:
In my experience, this is the toughest and important phase
of any sales person’s life. No matter what, to every customer, a sales person
is “The subject matter expert”, so without invitation he is forced to learn the
complete dynamics of the organization and this includes the product knowledge,
process knowledge, operating knowledge, profit and loss, market trend, competition
and sometimes even the history of technology, world and earth. In short he is
expected to be up-to-date. Most of the times sales person are left with the
least two options 1) he talks the subject where he is a master 2) he masters to
pretend as a subject matter expert for unfamiliar subjects. This cycle will
follow him in every organization he is employed. Now you know why most sales
person are talkative
A meticulous
workaholic:
This is the frightening phase of any sales person career.
Every organization expects a sales person to be the most organized and the most
punctual person. Organized in maintaining the follow-ups and punctual in
meeting the customers because these two qualities decide the profit and loss of
most company’s balance sheet. And this is a really a haunting phase of any
sales person because nothing could fear them like missing a meeting. A missed
meeting is a missed business.
A Dramatic Hero:
It does not matter, if an organization is giving a due
respect to this brand ambassador or not, he needs to dream himself always as a
hero or an achiever. This hope and passion is what keeps him running successful
throughout the life. This is exactly what makes him presentable, well read,
well informed, up-to-date and finally a meticulous workaholic.
In short, he needs to be well connected from the production
team till customers, keen to learn technology, process, operations and much
more, focused to achieve targets while being chased by pressure. Throughout his
life, he needs to stay connected with all his contacts personally and
professionally because this becomes the only proof for his experience and success.
After every successful sale, he refreshes himself to be
prepared for another sale. Like every movie, every customer is different and
their story is different.
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