Qualities, a sales person should possess

Passion is the only fuel that makes every sales person run and thrive for success. The responsibility of every organization is to trigger this passion in the right spirit and this could be one reason why most companies include profit percentage in sales person salary package

By meeting hundreds of successful sales personalities who sold products from consumer till enterprises, I understood the following two are the most important qualities that any sales person should possess

            1)      Self Esteem

            2)      Brand Esteem

Self Esteem:

Every sales person is the brand ambassador of his own company. It does not matter which celebrity comes on TV channel to promote the product but at the end of the day, it is the sales person who meets the customer and without doubt he should be treated as the brand ambassador. First by himself and then by the organization. It is not the quality or the quantity of the product that makes sales successful but the promises and the word of mouth from a sales person, which adds confidence to the customer’s decision. Self-esteem is achieved only when he is 100% sure that he is working and selling the right brand

Brand Esteem:

I have seen numerous sales people working for start-ups taking real pride and talking much about their product and organization and this is exactly what I mean brand esteem. It need not be multi-billion dollar organization to create brand esteem. Brand esteem is a feeling that you create in the mind of sales person that he is working for a great organization and selling a great product. Any organization that fail to create this brand esteem to their own sales people will never be able create the same outside

In simple example, you need not go to Microsoft or Google to find a sales guy with this quality. You can simply find him on the road selling dolls and fruits

Management in any organization has a huge responsibility in creating the both. And this could be the only reason in most organization; you will find sales team working very closely with the management team. Unless the vision and mission are properly transformed, the success is never easy.